A/B Testing
Design, run, and analyze A/B tests to optimize user experience and conversions
8
Active Tests
23.4%
Avg Lift
12,847
Test Participants
67%
Winning Tests
Active A/B Tests
Homepage Hero Button
Running
Testing different call-to-action button colors and text to improve click-through rates
Control Winner
12.3%
50% traffic
Variant A
8.7%
50% traffic
Progress: 2,847 / 5,000 visitors
7 days remaining
Confidence:
85%
Checkout Flow
Running
Comparing single-page vs multi-step checkout process for conversion optimization
Single Page
34.2%
50% traffic
Multi-Step Winner
41.8%
50% traffic
Progress: 1,234 / 3,000 visitors
12 days remaining
Confidence:
92%
Email Subject Lines
Paused
Testing personalized vs generic email subject lines for newsletter open rates
Generic
18.5%
50% traffic
Personalized
22.1%
50% traffic
Progress: 892 / 2,000 emails
Paused
Confidence:
68%
Product Page Layout
Completed
Comparing different product image layouts and description positioning
Layout A
15.2%
50% traffic
Layout B Winner
19.8%
50% traffic
Completed: 5,000 / 5,000 visitors
+30.3% lift
Confidence:
95%